Tuesday 12 February 2013

Success in Rugby!!

As you may have noticed, I have been attempting to build my business through doing WAM's (Win a Mini) in various town and village High Streets. I was told that it was a far better method of utilising my valuable time to gather customers.

Last year I delivered 25,000 leaflets at the rate of 200-400 a day, taking anything from 90 minutes to 3 hours to complete each day I did them. For all my effort, I only successfully gathered 10 customers and one new team member (distributor). By my calculations, I invested about 185 hours of my time in this enterprise.

With the WAM's, I now invest a maximum of 30 minutes each time I do it. Within that time, I now manage to get at least a call back or an appointment on each occasion. I didn't when I first started, so I have now improved my technique, to progress to the present stage I am at now.

Last month I travelled to Rugby to meet up with another colleague in this business, to help him get used to doing the High Street WAM. It was bitterly cold, and I managed to stay there for only 10 minutes. I did manage to get a form filled in with a call back to be made in early February. A few days ago I made contact, and arranged for an appointment today.

Whilst I was in Rugby, I also did a High Street WAM, this time I managed 20 minutes before getting too cold (The temperature only got as high as 2 celcius!). The results of my activity are displayed below. My colleague also came along but he didn't do much activity.

The person I had appointment today with has become a customer! So this is my first successful completion of gathering a customer through the High Street WAM, start to finish!! Now all I need is for the weather to warm up, and I will be going for this technique BIG time!

I am also learning another technique that will hopefully gather customers at a faster rate than the High Street WAM's. Again, it will take a lot of practice before the dividends will pay off. Between these two techniques, I hope to step up my conversion rate and achieve my target of gathering at least one customer a week. At the moment, I feel like an airoplane bouncing along over bumpy ground, trying to gain speed. Eventually I will get up to speed and then I will suddenly take off! Then the skies the limit!!





Location Time Taken People Asked Forms Filled Call Back Appointments
Rugby 12:50 - 12:55 21 1 Nil Nil
13:00 - 13:10 10 1 Nil 1
Totals 20 Minutes 31 2 Nil 1